Welcome to Helpingly Group!
THE SHORT STORY...
Our story starts with Johan, 11, who had to spend a month in a hospital in Norway. His mother, Kerstin, sat by his bed. Asked to call for help from the nurses with an emergency/alarm button. But seeing how busy the nurses were, it felt quite awkward as the majority of the needed help was neither emergency nor alarming. The thought of a differentiated alarm system seemed so simple, but it had not yet materialized effectively anywhere.
So, Kerstin didn't hesitate. Some months later that year in 2021, the Norwegian start-up was a fact. Four experienced entrepreneurs with successful merits and achievements from several sectors rolled up their sleeves: IT development and delivery, leadership, sales, marketing, communication, hospitals and health care, cleantech, renewables, sustainability, and human resources.
The year after, in 2022, Kerstin invited one of the most experienced managers from the Norwegian hospital sector to join her start-up.
Then, fast forward to December 2023, Helpingly teamed up with a sixth partner, ByBrick AB, a Swedish IT consultant company with the competence, experience, and muscles needed for us in this early stage. Together with their team of developing experts, we are now, in 2025, finalizing the development of the second version of our platform – Helpingly 2.0.

Kerstin
Aabakken
Dag Arild
Hansen
Stein-Are
Agledal
Patrik
Carlander
Bjorn
Bertoft

ByBrick AB
Bjorn Lantz
WHY?
We believe in helping each other via compassionate connections, trust, and generosity. We believe that sincere human relations can easily travel over cultural borders, through linguistic barriers, and between time zones using modern technology. We also believe that increased efficiency and logistic progress can flourish hand in hand with a higher focus on human compassion. This is our vision for individuals and in our societies.
HOW?
We believe we can reach that vision by designing a simple digital tool based on a close and direct pier-to-pier connection between the one who needs help and the one who is set to help out. Knowing who's on the other end, allowing two-way communication and enabling needs to be differentiated are the pillars we believe will make the magic happen.
WHAT?
We have created a "help and host service concept", initially for the health sector, and are developing a digital platform with an app to enable a base for better understanding of needs and services between the two parties. We call them the Helper and the Helpee. Be it a nurse and a patient, a host and a guest or a renter and a tenant.
WHO?
We are Helpingly Group AS, established in 2021 (former Ping4Help AS). We are based in Norway and Sweden. Our ambition is to develop, test and commercialise our concept and product by using our own competences initially, and connect with top-of-the-line partners and resources along the line, in order to secure a successful launch and roll-out. We are initially focusing on two market segments – hospitals and hotels – but are basing the design of the platform on the idea to be suitable for many more.
WELCOME – EARLY BIRD OPPORTUNITY!
We are finalizing our second version. It has been tested and besides finding a few bugs here and there, the feedback has been overwhelming. We will still hold our horses, test and re-develop it until we can launch a complete, safe, and stable platform.
Get it touch... and/or sign up for the Early Bird opportunity: We welcome you to test and try out the platform and be amongst the first to enjoy it's many benefits... and be generously compensated with a low cost Early Bird Agreement.